Part of the guerrilla marketing mindset suggests that you should be thinking about marketing all the time. Not just quarterly, not just monthly, not just weekly, but every single day. Really, it's not as hard as it sounds--there are quite a few ways you can incorporate marketing into your daily activities.
It's often said that doing anything for 21 days in a row will eventually turn into a habit for you. And a marketing habit is a great thing for any business to have. So what I'm going to suggest is that you choose three to five things every day that are related to marketing for your business and do them at the beginning of the day before you start fighting the daily fires--and forget all about your planned tasks.
If you work on this developing a marketing habit--and the proper marketing mindset--every day, you'll soon find that you're going above and beyond your "three to five things" limit. You'll find yourself talking and thinking in terms of headlines or talking, listening and thinking in terms of your customers and prospects' benefits. And the more you think marketing, the greater the chance you'll accomplish your marketing and overall business goals.
When talking to many business owners, professionals and organizations, I find that in the beginning, they're sometimes challenged when it comes to finding three to five marketing tasks to do every, single day. Just remember, these activities don't have to be elaborate, they don't have to be long and drawn out, and they don't have to take up much time.
To get your habit started and to help with your marketing mindset, here are the types of activities you can employ each and every day before your non-marketing, daily work activities begin:
Hand write a thank-you note to a prospect or customer
Enter customer or prospect names into a database
Brainstorm tagline ideas
Visit a competitor's website
Write an article to pitch to your local business organization
Make a list of press release ideas
Write a press release
Call a newspaper and ask who the feature editor is for your area of expertise
Compose an e-mail sales letter
Call a few prospects or customers to get their e-mail contact information
Develop a series of survey questions
Brainstorm advertising concepts
Write a pitch letter to a radio or TV station
Plan a renaming of your products
Work on new product development and introduction ideas
Invite a customer or prospect to your office for coffee or to discuss new ideas
Recognize a special prospect or customer
Discuss a fusion marketing idea with a strategic business partner
Visit a few marketing-related websites
Post new information on your website
Plan your networking calendar for the week
Call to follow up with networking contacts
Get price estimates for the printing and mailing of your direct-mail campaign
Mail samples of your product to top prospects
Brainstorm ideas for an "enter to win" contest
Develop a coupon for your product or service
Rewrite your phone's on-hold message script
Write an article or other text for your newsletter
Brainstorm new product or service ideas
Plan a new customer service activity that will truly delight your customers
Develop your benefit list and compare to it to your competitions'
Develop a checklist, top-ten list or other information as a response to a marketing hook
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